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Press
New Design, Issue 54, 2007
Whatever you want. An introduction to “Design to Order technology”.
Interview
Catch up! Cuusoo, September 07
During a recent visit to Elephant Design Studio in Japan, David was interviewed for their Cuusoo on-line magazine. He talks about the differences of working in Japan, Europe and the US plus his thoughts on Design to Order technology.
Design UK 07 / Tokyo
29th October - 2nd November 2007
the-division have been invited to take part in this year's UKTI trade mission to Tokyo. They will be talking about their work in Japan over the last 7 years and how Japanese companies can benefit from working with UK based designers.
Give them what they want: customer driven design
August 2007
cuusoo.com is a customer driven Japanese website which uses ‘Design to Order’ (DTO) technology. With plans to expand into a European market, they have appointed the-division as their first overseas consultants.
User centred thinking
July 2007
After a decade in Silicon Valley they returned to the UK with experience of projects where research is necessary to create focus and validation for the products they are designing. Here they explain their personal experiences using user centred thinking as part of their process.
Collaborator
Timon Botez
Mr Botez alias the Co-Designer is a multi disciplinary personality of no fixed focus. Mr Botez owns a magical pair of glasses. When he puts them on he sees what no other see. And what he sees he uses to help making everyday a little bit more unusual. Can you imagine, people pay him to do just that! Not a bad life.
At abrahams
The appliance of science, March 2007
At Abrahams, hosted by Mike Abraham & Claire Curtice is a forum for thinkers, doers and makers from the arts & sciences.
For The Appliance of Science event The-division was invited to discuss how we apply scientific process/thinking to inspire creativity.
The surface design show
Business design centre, Islington, 7-8 March 2007
David has been invited to present a seminar on Responsive Surroundings, Wednesday 7th March 11am – 12pm.
We hope you can attend.
Press
FX Magazine, February 2007
As one of the sponsors of this year’s Surface Design Show, February’s issue of FX Magazine has a series of articles introducing the event. Feeling Touchy focuses on materials that can change their appearance and David talks about his experience of responsive environments.
Collaborator
Fujiko Suda, Project Kobo Corporation
Fuji has two passions, helping people to change the way they work to make their life more joyful and helping talented designers create great designs because she believes good design can enrich people's lives. She is involved with activities that inspire these two passions including; workplace consulting, facilitating change management, leading workshops, giving lectures, coordinating seminars, interpreting English/Japanese and conducting research and report writing. Fuji is invaluable to the-division in coordinating our trips to Japan, making connections and helping with communication.
Collaborator
Jasper Startup, Startup Design
Jasper designs and produces contemporary furniture, lighting and products. All his work has a simple elegance with a unique quirkiness. He uses natural materials and environmental friendly processes. We recently collaborated with Jasper in the design and manufacture of desks for our new studio.
To read about Jaspers views on Sustainable Design:
Ornament, a passing trend?
September 2006
It saddens me that we are denied ornamentation and colour, especially in the world of products and architecture. There is an excess of “rational” products and buildings, beautiful but with no emotional connection. As designers we are in a position to create objects that can offer a more sensory experience.
The Divisions new office
6 Maltings Place, 169 Tower Bridge Road, London SE1 3JB
After sometime looking for the right place we have finally found a new studio. Located just off Bermondsey Street, which has been described as one of London’s trendiest areas, it is walking distance to Butlers wharf, the Design Museum, Tower Bridge and the New Tate Modern. The office is in the old Sarsons vinegar factory and has retained much of its original personality. We move in during May and look forward to seeing you there soon. For information about this area please see:
Triennale di Milano
Japan Design Good Design Award, Milano, 05-10 April 2006
This year Panasonic Design participated in the celebration of 50 years of the prestigious Japanese Good Design Award, which was sponsored by JIDPO and held at the Triennale di Milano. We have collaborated with Panasonic Design for many years therefore some of the results of this relationship were included in the exhibit. For more information please see the following links:
Tokyo, Omotesando Hills – Bland Brand?
March 2006
The much publicised (in Japan) Omotesando Hills shopping development is now complete. Designed by Japans most well known architect Tadao Ando and located in Tokyo’s Oxford street equivalent - Omotesando Dori. Many people who live or spend time in Tokyo and know the old Omotesando Dori will be sad to see this new development. The past 4 or 5 years have seen Omotesando gradually turn into a place with less and less of its own character and become more like an airport terminal with every conceivable high-end brand you can imagine.
