Nissan – EV exploration
Japan and Norway 2011

The goal of this project was to explore mobility in the city and in particular electric vehicle and 1st mile journeys.

After in-field research in Oslo, at that time the most advanced in EV use and infrastructure, we developed a series of transport scenarios exploring the digital and physical aspects of future vehicle use for city dwellers. Our basic premise being – 'Car sharing is more like a connected product experience (such as smart phone) than it is owning a car'

The output informed the advanced design team in thinking clearly about users and what might come next.