Shark Hairdryer – Colour Material & Finish

Shark are normally focused on two categories – vacuums and kitchen appliances.

In launching a new category of product – Haircare – they asked us to help them understand the kind of functionality and CMF required to enter both the Japanese and European markets.

We undertook broad research into the haircare market in Japan, highlighting the kinds of features and characteristics required for success. In addition we created a range of CMF options which would not only work in the EU market but also in Japan. Now launched this product is gaining favourable reviews for its technical prowess and CMF.