Shark Ninja – Japan research
Japan 2018 – 2019

Shark Ninja are an American Chinese company focused on two categories – vacuums and kitchen appliances.

Like many companies the Japanese market is of interest because of the small living spaces and what this might tell us as our own spaces reduce in scale.

They invited us to undertake a retail research exercise and uncover key themes in the Japanese market. With our Tokyo partners we conducted a 'retail safari' to understand the latest developments and also some home visits. The findings were synthesised into an easily digestible format so Shark Ninja could quickly understand the landscape and integrate into their programs.