Brother – User interface strategy
Japan

We have been collaborating with the Brother Design Centre in Nagoya since we founded in 2003.

The UI strategy work started in 2013. Over a period of 3 years we conducted a series of immersive sessions, video calls and follow-ups to help Brother’s internal team create a UI strategy that can be applied to all its printing devices. It included creation of the UI architecture, typography use, icon creation and final guidelines.

This work won an IF design award in 2015.