LG mobile phones
Korea 2009

We have worked with LGE on many projects where the form and detail of the product are important to create a unique look and feel differentiating them from the competition in the marketplace.

The project goal was to create new opportunities when more and more products are becoming generic (just a slab of glass).

Influenced by their technical capability we developed a series of concepts to influence their design team, ranging from the tactile form phone, the curved display phone all the way to the fabric hinged phone. The result is beautiful forms using interesting material and detail.