Nissan – DIY vehicle
Japan

We have been working with the advanced design team at Nissan Design Center in Japan since we founded.

The project goal was to explore how to attract a younger consumer with limited income to vehicle ownership. We explored a series of concepts such as – a vehicle which could grow with you as your circumstances change. In this example the vehicle could start as a high performance two seater morphing into a small family car with an emphasis on economy.

We explored physical and digital solutions and the output informed the advanced design team in thinking clearly about users and what might come next.