Panasonic – Design identity
Japan

Panasonic had no consistent 'look and feel' for its audio visual products, consumers couldn't tell them apart from other manufacturers. We were asked to help them change this.

Over a period of six months we worked closely with their management team to create form, detail, colour and materials which reflected Panasonic’s goals and differentiated them from Sony, Samsung etc.

We developed prototypes of TV's, dvd players, mobile phones, cameras and lcd projectors which are now used by Panasonic designers as a template for the design of future products, enabling them to build a more consistent Design Identity.

This work has been a great success, has been featured in the design press, received critical praise at the Milan Salone and led us to work with Panasonic across many business categories over a five year period.