Pearson bags
London 2012

When Pearson decided to switch their psychological testing kits from paper to a tablet system, they wanted to provide a way for the assessor to carry the tablets and additional materials to the work place.

After discussion with our project partners, Sketch Collaborative in the US, we started looking at traditional ways to file and store documents and developed a simple and iconic bag referencing filing boxes and communicating the value of the kits through material, colour and detail.