Sunstar – New business creation
Japan

Sunstar are most well known for their GUM and Ora2 oral care brands. In 2012 we started to work with them exploring innovative delivery systems offering new experiences to consumers and ultimately selling more chemical solutions.

The project illustrated here was focused on electric health and beauty – specifically, what new digital devices could deliver chemical and natural ingredients to benefit the consumer. All work was based on detailed market and user research and focused on Sunstar's unique capability in this market.

The result of this and other exploration projects were used as start points for a number of live projects including oral and haircare products.