Sunstar E treatment
Japan 2016

After four years of collaboration with Sunstar our first product is launched. E-Treatment was designed for the Equitance brand which is focused on skin and hair care for the Japanese market. Think Oil of Olay.

This product combines Hitachi’s electro-static technology with customer chosen (condition specific) chemicals to treat and improve hair condition especially in middle-aged and older consumers. After extensive user research in Japan, countless prototyping in the UK we developed a final design which is comfortable and intuitive to hold and sophisticated in detail to fit and extend the already established Equitance brand.