Equitance – Electronic hair care
Japan

The first output of our collaboration with Sunstar. E-Treatment was designed for the Equitance brand which is focused on skin and hair care.

The product combines Hitachi’s electro-static technology with customised chemicals to treat and improve hair condition especially in middle-aged and older consumers.

After extensive user research in Japan, countless prototyping in the UK, we developed a final design which is comfortable and intuitive to hold, sophisticated in detail and extends the already established Equitance brand.