Webb Electronics – 3D printer
London

British entrepreneur Nick Webb and owner of Sweetspot, approached us to design a 3d printer with the emphasis of democratising creativity for every home.

We developed a series of physical product concepts focused on moving away from being a product for engineers or nerds, to one that would be easy to use and as visually ubiquitous as a home printer.


"I loved working with David and Nicole. They brought so much care and thought to the project. They challenged my thinking, explored the scope of possibilities about what the product should be, settling on a product and market that made the most sense. It was a great pleasure to be a part of this process and I wish we could have brought it to production (we ran into an intractable technological problem)" – Nick Webb