Zojirushi drinkware
Japan 2019

Zojirushi are one of Japans most well known brands. We've been working with them since 2014 on the design of vacuum flasks and other products for the European and Japanese markets. In February 2019 our uniquely constructed Mahoubin (magic flask) design was launched at Ambiente in Frankfurt.

This is the first time Zojirushi have been present in Europe for many years and the reaction to the new product has been very good. In addition to designing the product we also designed and directed the booth and graphic materials, the goal being to bring a flavour of Japan to European consumers.