Zojirushi drinkware
Japan 2019

Zojirushi are one of Japans most well known brands. We've been working with them since 2014 on the design of vacuum flasks and other products for the European and Japanese markets. In February 2019 our uniquely constructed Mahoubin (magic flask) design was launched at Ambiente in Frankfurt.

This is the first time in many years that Zojirushi have had a presence in Europe and the reaction to the new product has been very positive. In addition to designing the Mahoubin, we also designed the booth and promotional materials with the goal of bringing a flavour of Japan to European consumers.