We have been working with the advanced design team at Nissan Design Center in Japan since we founded.
The project goal was to explore how to attract a younger consumer with limited income to vehicle ownership. We explored a series of concepts such as – a vehicle which could grow with you as your circumstances change. In this example the vehicle could start as a high performance two seater morphing into a small family car with an emphasis on economy.
We explored physical and digital solutions and the output informed the advanced design team in thinking clearly about users and what might come next.
私たちは会社設立以来、日本にある日産デザインセンターのアドバンスデザインチームと仕事を行ってきました。
このプロジェクトのゴールは、収入の限られた若い消費者を、どのような方法で車の所有に引き付けるかを探ることでした。私たちは”消費者の環境の変化と共に成長する車”などのような一連のコンセプトを検討しました。
この例では、車は高性能の2人乗りから、経済的な小型のファミリーカーに変化します。
私たちはフィジカルとデジタル、両方の解決策を探り、このアウトプットはアドバンスデザインチームが、ユーザーと次に来るかもしれないものについて明確に考えられるように提供されました。
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