As camera lovers we have been looking for opportunities to develop a camera, so as a studio exercise we began thinking about how the use of smart phones could influence the design and use of the traditional format camera.
Starting with the lens, the form inspired by the historical faceted aperture structure, through to the interface using a simple language (camera terminology can be complex) and gesture based ‘smart phone like’ interaction.
The result is a unique new concept which takes its design cues from both smart phones and cameras and which will hopefully appeal to both kinds of users.
カメラを愛する”camera lovers”として、私たちはカメラを開発する機会を探してきました。スタジオ内でのエクササイズ的なプロジェクトの一環として、スマートフォンの使用が従来のカメラの使い方やデザインにどのような影響を与えるかを考えました。歴史的で多面的な開口構造にインスピレーションを得たレンズに始まり、インターフェイスには”スマートフォンのような”使用感をベースとしたインターフェイスとシンプルな機能（カメラ技術は複雑すぎることがよくあります）を使っています。
スマートフォンとカメラの両方からデザインの手がかりを得たこのユニークで新しいコンセプトが、両ユーザーを魅了するものになればと願っています。
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