Azuma Houki of Shizuoka are a manufacturer of traditional handmade brooms. They also make contemporary cleaning products and offer a home cleaning service supported by a cleaning school.
We were invited to create a design identity for their contemporary product line, at the same time as advising how to simplify the range as a whole.
私たちは静岡の伝統的なほうきの製造業社であるAZUMAと仕事をしてきました。この天然素材の製品と共に、AZUMAは現代的なクリーニング製品も生産し、クリーニングスクールによってサポートされたホームクリーニングのサービスも提供しています。
私たちはAZUMAブランドのリニューアルと製品ラインアップのシンプル化、また３つのエリアに別れているビジネスをリンクし、独自のカスタマーエクスペリエンスを構築することに焦点を当てました。
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