We have worked with LGE on many projects where the form and detail of a product are important in creating a unique look and feel, differentiating them from the competition in the marketplace.
The project goal was to explore concepts utilising their flexing display technology – now in the market. We developed a series of concepts ranging from the tactile form phone, a curved display phone and a fabric backed flexible display phone. The result is a range of beautiful forms using interesting material and detail.
私たちはLGエレクトロニクスと、競合他社製品と市場での差別化をはかり独自の外観と感触を創り出すために、プロダクトの形状とディティールが重要となるプロジェクトに取り組みました。
プロジェクトのゴールは、現在市場に出回っているフレキシブルディスプレイ技術を利用したコンセプトを調査することでした。私たちはユニークな触り心地の電話、曲面ディスプレイの電話、布地を背面に使用したフレキシブルディスプレイの電話など、一連のコンセプトの開発に取り組みました。その結果、興味深いディティールや素材を取り入れた数々の美しい形状が生まれました。
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