Shark Ninja are an American Chinese company focused on two categories – vacuums and kitchen appliances.
Like many companies the Japanese market is of interest because of the small living spaces and what this might tell us as our own spaces reduce in scale.
They invited us to undertake a retail research exercise and uncover key themes in the Japanese market. With our Tokyo partners we conducted a ‘retail safari’ to understand the latest developments and also some home visits. The findings were synthesised into an easily digestible format so Shark Ninja could quickly understand the landscape and integrate into their programs.
Shark Ninjaは2つのカテゴリー（掃除機とキッチン家電）に重点を置いたアメリカの中国企業です。
多くの企業は、私たち自身のスペースが縮小するにつれ、日本市場の居住スペースの狭さから何を学ぶことができるのか関心があります。
私たちはShark Ninjaから市場調査の演習と、日本市場での主要なテーマを明らかにするように依頼されました。私たちの東京のパートナーと共に、最新の動向を理解するために「リテールサファリ・現地市場調査」の実施といくつかの家庭を訪問しました。簡単に消化できる形式にまとめられた調査結果によって、Shark Ninjaは状況をすばやく理解し、プログラムに統合することができました。
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