Brother – Sewing machine
Japan

We have been collaborating with the Brother Design Centre in Nagoya since we founded in 2003. The projects have covered many business categories including office / home printers, label printers and sewing machines.

The goal of this project was to define a unique visual identity for Brother sewing machines in the European and US markets. We began with desk and market research and then developed concepts communicating Brother's technical capability and durability.

This work has been used to inform a range of award winning products.