We have been collaborating with the Brother Design Centre in Nagoya since we founded in 2003. The projects have covered many business categories including office / home printers, label printers and sewing machines.
The goal of this project was to define a unique visual identity for Brother sewing machines in the European and US markets. We began with desk and market research and then developed concepts communicating Brother’s technical capability and durability.
This work has been used to inform a range of award winning products.
私たちは2003年の会社設立以来、名古屋にあるブラザーデザインセンターと共同でさまざまなプロジェクトに取り組んでいます。
このプロジェクトのゴールは、ヨーロッパおよびアメリカの市場でブラザーミシン独自のビジュアルアイデンティティを定義することでした。私たちは、デスクでのリサーチと市場調査から始め、その後ブラザーの技術力と耐久力を伝えるコンセプトを開発しました。
このコンセプトはアワードを受賞したさまざまなプロダクトに使用されています。
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