Buffalo – Design identity
Japan

We had been working with Buffalo for many years on individual peripheral design projects before they asked us to create a design identity for all their products.

We began by looking at their brand attributes and how, by using best practice examples, the physical design of future Buffalo products should communicate the brand promise. These were broken down into form, detail, colour and material etc.

To highlight our thinking, we created product examples for the Buffalo Design Team as reference for future products. Some of these have now gone into production.