Buffalo – Portable Hard Drive

Buffalo are a Japanese computer peripheral maker. They asked us to create a new portable hard drive concept improving the previous version and solving the problem of cable management. We developed a unique concept integrating a rubber usb cable that wraps round the edge of the product and also creates a comfortable grip.

This concept won Japan’s Good Design award in 2009 and Buffalo invited us to help them further develop their Design Identity – including the development of product, product packaging and website.

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    Buffalo – European Packaging

    The project goal was to create fresh packaging, clearly communicating the technical credentials of their products and aesthetically appealing to European and US consumers.

  • Buffalo – Design Identity

    Buffalo – Design Identity

    We had been working with Buffalo for many years on individual peripheral design projects before they asked us to create a design identity for all their products.

  • Buffalo – Portable Hard Drive

    Buffalo – Portable Hard Drive

    This concept won Japan’s Good Design award in 2009 and Buffalo invited us to help them further develop their Design Identity – including the development of product, product packaging and website.