Buffalo portable hard drive
Japan 2009

Buffalo of Japan, make computer peripherals for the global market - they asked us to create a new portable hard drive concept which would improve the previous version and solve the problem of cable management. We developed a unique concept integrating a rubber usb cable into the edge of the product.

This enables the user to have a comfortable surface to hold at the same time as hiding messy cables. After being successful in winning Japan’s Good Design award in 2009 Buffalo invited us to help them develop their Design Identity further - including the development of product, product packaging, website etc. Work is ongoing.