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Consumer Research – Tokyo Story
Here I talk about a recent project doing consumer observational research in Japan, how it differs to the same in the West and what I love about it.
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Suzuki Jimny – Design Icon
The Jimny is a utility vehicle designed for rural life, but is also a favourite of fashionable urbanites. Here I explain why I think its a Design Icon.
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Made in Japan
Does Made in Japan still matter ? I just spent the month of February 2023 in Japan, here is my perspective of whats happening in Japanese business post-Covid.
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Lotus – Future Tech
Like many car companies Lotus are trying navigate the switch to electric power. We were invited to help them understand and explore
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Take me down to Denki Town
I take a deep dive into consumer electronic retailing in Japan for ‘Take on Japan’ – heres what I found.
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Zojirushi – Brand
Zojirushi are based in Osaka, Japan. They founded in 1918 and are a household name in Japan, famous for high quality rice cookers
— Oscar Wilde
“In fact, the whole of Japan is pure invention. There is no such country. There are no such people.”
We are London based Designers, Advisers and Japan Experts.