Consumer Research – Tokyo Story
Here I talk about a recent project doing consumer observational research in Japan, how it differs to the same in the West and what I love about it.
Suzuki Jimny – Design Icon
The Jimny is a utility vehicle designed for rural life, but is also a favourite of fashionable urbanites. Here I explain why I think its a Design Icon.
Lotus – Future Tech
Like many car companies Lotus are trying navigate the switch to electric power. We were invited to help them understand and explore
Take me down to Denki Town
I take a deep dive into consumer electronic retailing in Japan for ‘Take on Japan’ – heres what I found.
Zojirushi – Brand
Zojirushi are based in Osaka, Japan. They founded in 1918 and are a household name in Japan, famous for high quality rice cookers