• Shark – Tokyo User Research

    Shark – Tokyo User Research

    To launch a new product in Japan, Shark asked us to test their product propositions with Japanese consumers. 

  • ALL


    While staying in Kiyosumi Shirakawa, I met Chiho Sasaki. We were colleagues at IDEO San Francisco in the late-90’s and have been good friends ever since.

  • Lotus – Future Tech

    Lotus – Future Tech

    We are working as internal consultants at the Lotus Creative Centre, directing a wide range of vehicle related projects including handheld devices, robotic autonomous vehicles, 4×4 accessories, E-bikes & scooters and much more.

  • Inside the Japanese Bathroom

    Inside the Japanese Bathroom

    I have spent many hours observing the bathing habits of ordinary Japanese people, here I look at how they are different to the West for Take on Japan

  • Gained in Translation

    Gained in Translation

    In this brilliant podcast series Business Success Japan, I chat to the creator Lydia Beukelman about my experiences working in Japan.

  • Take me down to Denki Town

    Take me down to Denki Town

    I take a deep dive into consumer electronic retailing in Japan for ‘Take on Japan’ – heres what I found.

“We rely on The Division to strengthen our corporate design expertise and conduct research activities.”

— Yasutake Yamaguchi, Brother Industries, Ltd.

    We are London based Designers, Advisers and Japan Experts.