• The Value of Designers in the AI Era

    The Value of Designers in the AI Era

    While there is no doubt AI is disrupting our lives, I want you – designers, researchers and innovators – to remember your value and to take your role seriously.  You are the most important people for the future of your company.

  • JSAT – Creative Economy Service

    JSAT – Creative Economy Service

    We were asked to support JSAT in the creation of a unique online service which provides funding (crowdfunding) and support for content creators.

  • Denso – Mobile Future 2035

    Denso – Mobile Future 2035

    The goal of this Cloud Powered Mobile Future 2035 project was to communicate Denso’s vision of the transportation landscape. Using AI to facilitate; demand prediction, real time monitoring, near miss forecasting and other user focused services.

  • Meizu – Smart Phone

    Meizu – Smart Phone

    Meizu manufacture smart phones and watches, primarily for sale in the Chinese market.

  • Nissan – The Essence of Japan

    Nissan – The Essence of Japan

    Using our tacit knowledge of Japanese culture, alongside research, workshops, lectures and visual materials, we worked with NDC London to uncover ‘The Essence of Japan’.

  • Meizu – Smart Watch

    Meizu – Smart Watch

    Meizu manufacture smart phones and watches, primarily for sale in the Chinese market.

“We have a long-term collaboration with The Division led by David. Their knowledge and experience taught us the importance of design thinking and strategy, as the role of the car and its design is changing drastically.”

— Taro Ueda, VP UX Design, NISSAN Motors Co., Ltd.

    We are Designers, Advisers and Japan Experts.