• Made in Japan

    Made in Japan

    Does Made in Japan still matter ? I just spent the month of February 2023 in Japan, here is my perspective of whats happening in Japanese business post-Covid.

  • Lotus – Future Tech

    Lotus – Future Tech

    Like many car companies Lotus are trying navigate the switch to electric power. We were invited to help them understand and explore

  • Take me down to Denki Town

    Take me down to Denki Town

    I take a deep dive into consumer electronic retailing in Japan for ‘Take on Japan’ – heres what I found.

  • Handmade in Japan

    Handmade in Japan

    If like me you have an appetite for exploring all things related to Japanese design and crafts, Irwin Wong’s introduction to Handmade in Japan will surely prompt you to investigate further

  • Zojirushi – Brand

    Zojirushi – Brand

    Zojirushi are based in Osaka, Japan. They founded in 1918 and are a household name in Japan, famous for high quality rice cookers

  • Shark – Hairdryer for Japan

    Shark – Hairdryer for Japan

    In launching a new category of product – haircare – Shark asked us, experts on Japan, to help them understand the kind of functionality and CMF required to enter both the Japanese and European markets.


‘The spring haze. The scent already in the air. The moon and ume.’

Spring Haiku – Matsuo Basho


    We are London based Designers, Advisers and Japan Experts.