• Meizu – Smart Phone

    Meizu – Smart Phone

    Meizu manufacture smart phones and watches, primarily for sale in the Chinese market.

  • Design your Difference

    Design your Difference

    Download and read about how we Design your Difference (English and Japanese)

  • Meizu – Smart Watch

    Meizu – Smart Watch

    Meizu manufacture smart phones and watches, primarily for sale in the Chinese market.

  • ALL

    ALL

    While staying in Kiyosumi Shirakawa, I met Chiho Sasaki. We were colleagues at IDEO San Francisco in the late-90’s and have been good friends ever since.

  • Lotus – Future Tech

    Lotus – Future Tech

    We are working as internal consultants at the Lotus Creative Centre, directing a wide range of vehicle related projects including handheld devices, robotic autonomous vehicles, 4×4 accessories, E-bikes & scooters and much more.

  • Inside the Japanese Bathroom

    Inside the Japanese Bathroom

    I have spent many hours observing the bathing habits of ordinary Japanese people, here I look at how they are different to the West for Take on Japan

“We have a long-term collaboration with The Division led by David. Their knowledge and experience taught us the importance of design thinking and strategy, as the role of the car and its design is changing drastically.”

— Taro Ueda, VP UX Design, NISSAN Motors Co., Ltd.

    We are Designers, Advisers and Japan Experts.