New Design Magazine talks to David about his work in Japan and The Divisions Plans for the future.
“If we have a philosophy it is that design is about removing not adding,” says David Tonge, founder of The Division. That ‘if’ betrays a slight reluctance to offer a sound bite distillation of the consultancy’s approach. Indeed, Tonge admits that he is wary of design companies that are overly prescriptive in the application of a particular process. He prefers The Division to be flexible and work to the needs of the individual client. And with good reason, it’s a method that has garnered significant success with consumer electronics giants Panasonic, Toshiba, and Ricoh all on the client list…
You can download the PDF here.
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