Zojirushi are one of Japans most well known brands. We’ve been working with them since 2014 on the design of vacuum flasks for global markets.
They asked us to create a table flask which would appeal to European and American consumers and help Zojirushi to re-enter the European market. We designed a decagonal shaped flask whose construction is completely different to any other in the market. This allowed us to create a smooth sided flask using high quality materials and finishes such as anodised and brush stainless steel.
The flask was launched at Ambiente in Frankfurt 2019 and has since won the 2020 IF Design Award and the Chicago Anthenaeum Good Design Award.
象印は日本で最もよく知られているブランドの1つです。私たちは2014年から、ヨーロッパや日本のマーケットに向けて、マホービンやその他の製品のデザインプロジェクトを象印と共同で行っています。2019年２月にはフランクフルトで開催されたAmbienteで、私たちのユニークなデザインが詰まったマホービンが発表されました。
この新しい製品にはとてもポジティブな反応があり、ヨーロッパに象印の存在感を強く示すことに成功しました。
また、ヨーロッパの消費者に日本のフレーバーをもたらすことを目標に、Ambienteのブースやプロモーションの資料などのデザインも手掛けています。
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