New Design Magazine talks to David about his work in Japan and The Divisions Plans for the future.
“If we have a philosophy it is that design is about removing not adding,” says David Tonge, founder of The Division. That ‘if’ betrays a slight reluctance to offer a sound bite distillation of the consultancy’s approach. Indeed, Tonge admits that he is wary of design companies that are overly prescriptive in the application of a particular process. He prefers The Division to be flexible and work to the needs of the individual client. And with good reason, it’s a method that has garnered significant success with consumer electronics giants Panasonic, Toshiba, and Ricoh all on the client list…
You can download the PDF here.
RELATED
-
The Value of Designers in the AI Era
While there is no doubt AI is disrupting our lives, I want you – designers, researchers and innovators – to remember your value and to take your role seriously. You are the most important people for the future of your company.
-
The Japanese House
The Japan Society invited me to review The Japanese House, Since 1945 – by Naomi Pollock, these are my impressions.
-
The Woodyard of Japan
A blissful few days of peace and quiet, walking, good food and air and even better conversations.