Buffalo – Packaging exploration
Japan and EU

Buffalo are a Japanese computer peripheral maker. Highly respected in the global IT community they make high-spec and reliable products. Previous projects have included designing products and improving their identity.

The project goal was to create fresh packaging, clearly communicating the technical credentials of their products and aesthetically appealing to European and US consumers. We created a range of concepts, from technology and eco-friendly to lifestyle and the aspirational.

All of the proposals are a strong contrast to the typical Japanese technology packaging and retailing, which is visually noisy and focused on technical specification.