Culture as Differentiation

David reflects on three decades working in Japan, and on how Culture can be a valuable differentiator, for New Design magazine.

In light of the post Brexit UK–Japan trade treaty, many UK based companies are now exploring Japan, the third richest economy in the world, as a potential export market.

Japan is a sophisticated and demanding market where consumers are excited by design and brands, but at the same time have little brand loyalty if a higher quality, better designed and more innovative product comes along…

You can read the full article here, or download the PDF here.