The first output of our collaboration with Sunstar. E-Treatment was designed for the Equitance brand which is focused on skin and hair care.
The product combines Hitachi’s electro-static technology with customised chemicals to treat and improve hair condition especially in middle-aged and older consumers.
After extensive user research in Japan, countless prototyping in the UK, we developed a final design which is comfortable and intuitive to hold, sophisticated in detail and extends the already established Equitance brand.
サンスターとの共同プロジェクトで最初のアウトプットである「e – treatment」は、スキンケアとヘアケアを専門にした「Equitance ブランド」向けにデザインされました。
このプロダクトは、特別に配合されたトリートメントと日立の静電気学テクノロジーを組み合わせ、特に消費者である中高年層の髪を、保湿・改善します。
日本で広範囲のユーザーリサーチを実施後、数多くのプロトタイプをUKで製作し、持ちやすく、洗練されたディテールで、すでに確立されているEquitanceブランドを拡張する最終デザインを開発しました。
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